Last Updated: July 1, 2025
This Cookie Policy explains how ConversionPartner ("we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our website at ConversionPartner.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, ConversionPartner) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes.
The specific types of first and third-party cookies served through our Website and the purposes they perform are described below:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Website, you cannot refuse them without impacting how our Website functions.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| session_id | ConversionPartner | Used to maintain your session state across pages | Session |
| csrf_token | ConversionPartner | Security cookie to prevent cross-site request forgery | Session |
| auth_token | ConversionPartner | Used to authenticate logged-in users | 30 days |
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you. If you do not allow these cookies, we will not know when you have visited our site.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users | 2 years |
| _gid | Google Analytics | Used to distinguish users | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
| _hjid | Hotjar | Sets a unique ID for the session to understand user behavior | 1 year |
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. If you do not allow these cookies, you will experience less targeted advertising.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products | 3 months | |
| IDE | Google DoubleClick | Used for targeting, optimization, reporting and attribution of online advertisements | 1 year |
| _gcl_au | Google AdSense | Used by Google AdSense for experimenting with advertisement efficiency | 3 months |
| _ttq_* | TikTok | Used by TikTok for advertising and analytics | 1 year |
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| theme_preference | ConversionPartner | Stores your dark/light mode preference | 1 year |
| language | ConversionPartner | Stores your language preference | 1 year |
| user_preferences | ConversionPartner | Stores your UI customization preferences | 1 year |
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
When you first visit our Website, you will be presented with a cookie banner that allows you to accept or reject cookies. You can change your preferences at any time by clicking on the "Cookie Preferences" link in the footer of our Website.
For analytics cookies, you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
For advertising cookies, you can opt out of personalized advertising by visiting:
Different cookies have different lifespans. Some cookies are session cookies, which means they only exist while your browser is open and are automatically deleted when you close your browser. Other cookies are persistent cookies, meaning they survive after your browser is closed and can be used by websites to recognize your computer when you reopen your browser later.
The expiration date for each cookie is listed in the tables above. However, you can delete all cookies stored on your device through your browser settings.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
By continuing to use our Website after having been presented with the cookie banner, you acknowledge that you have read and understood this Cookie Policy. You can change your cookie preferences at any time by clicking on the "Cookie Preferences" link in the footer of our Website.
If you have any questions about our use of cookies or other technologies, please contact us: